Ulf Genzel Bio


After many years in challenging specialist and management positions in the technical environment of the media and broadcast industry, Ulf Genzel has been working as an independent management and executive consultant for companies in the media, telecommunications and IT sectors since 2010. His focus today includes topics such as recruiting, executive search and talent acquisition as well as coaching of executives and teams. Ulf Genzel is a member of the Charta digitale Vernetzung (German charter of digital interconnection) and of the FKTG (German association of television and motion picture engineers).


With a career in the field of broadcast IT spanning over 30 years, Ulf Genzel laid the foundation for his success training as a TV engineer and subsequently worked for RIAS-TV in Berlin. After two years, he started working for the private broadcaster SAT.1 in 1990 where he, together with dedicated team of experts, was in charge of putting the main transmission center Mainz into operation. In the following, he held management positions in various areas, including production, broadcasting, technical planning and training. As head of video and sound technology, he and his team of around 50 employees were responsible for the operation of the master control department. At the same time, he was also represented in the planning team for the construction of the production facility of what later became the ProSiebenSat.1 Produktion GmbH in Berlin, where he was able to draw on his experience from the construction of the Mainz transmission centre.


In 1999, Ulf Genzel decided to found his own company. Together with three partners, BIC4 Broadcast + IT GmbH, headquartered in Mainz, emerged as one of the most successful consulting companies in the field of broadcast IT in the following years. But Ulf Genzel was not only successful as managing partner of BIC4, but also as consultant and project manager: amongst others, he was responsible for various major projects in the fields of telecommunications, automation, media asset management (MAM) and digital archiving.


The next step followed at the beginning of 2007: within the scope of a management buy-in, Ulf Genzel became a partner in the sales department of Blue Order Solutions AG in Kaiserslautern. At the time of the takeover, the company had been one of the world's leading providers of MAM solutions for media companies for more than a decade.


Over the next two years, the company doubled its headcount and revenue, and was so successful that Avid Corporation acquired the company in early 2010. Thus, the competences in the area of MAM solutions were bundled and the company’s own portfolio was supplemented by another market-leading solution. Ulf Genzel then temporarily took over the position as Director MAM Sales at Avid. One of his core tasks was the integration of Blue Order sales into the overall group structure. After completion of this work, the way to freelance work as a management and personnel consultant was paved - Ulf Genzel Consulting was born.